567-694-7024
567-694-7024
WAYNE, Pa., Sept. 29, 2015 (GLOBE NEWSWIRE) – via PRWEB – ICTV Brands, Inc. (OTCQX: ICTV), (CSE: ITV), a direct response marketing and branding company focused on the health, wellness and beauty sector is pleased to announce the upcoming launch of two Spa locations in the greater Philadelphia and Los Angeles areas.
The first “Pop-up” DermaWand Spa will launch November 1st in a high traffic flow area in the King of Prussia Mall, just outside of Philadelphia. The high visibility location will feature illuminated displays and HD monitors playing short video segments featuring ICTV’s products. The site will be staffed by trained professionals, giving shoppers the opportunity to stop for free demonstrations of ICTV’s products before purchasing them. Initially DermaWand Spa will feature DermaWand, DermaVital, Derma Brilliance and Jidue, but as we bring new brands to market they will be added to the DermaWand Spa product line-up.
A second DermaWand Spa launch is also planned for early November at Westfield Fashion Square, Sherman Oaks, California and will operate under the same format. Having spent $25 million dollars on DRTV advertising, creating brand awareness for DermaWand, ICTV sees the “pop-up” spa model as a fast, flexible and cost effective way to create new streams of income by bringing our known brands to the retail shopper in an interactive and demonstrable manner.
The company will not only initiate sales to new customers, but also gain valuable information such as new customer email addresses and profiles. ICTV has contracted with JBC & Associates LLC one of the largest organizers of casual leasing space for major US malls and if these first two locations are successful, it is ICTV’s intention, with the assistance of JBC, to rapidly expand the DermaWand Spa outlets into mall and other “pop-up” retail locations. These locations will be determined by implementing the known data showing areas where the Company’s products have sold successfully by DRTV and will therefore be recognizable to shoppers.
Kelvin Claney, CEO, Chairman and Founder of ICTV Brands stated, “I see this as a first step to bring the DermaWand Spa footprint to multiple high traffic retail locations across America. I see this as a wonderful opportunity to leverage the DRTV exposure of our brands into a new direct-to-consumer distribution stream. I expect our stockholders will be excited by this initiative and its prospects for growth.” ICTV Brands, Inc.
ICTV Brands, Inc. sells various health, wellness and beauty products through a multi-channel distribution strategy. ICTV utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell products through direct response television (DRTV), Internet/digital, e-commerce, live television shopping and retail. Its products are primarily sold in the U.S. and available in over 60 countries. Its products include DermaWand, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture, DermaVital, a professional quality skin care line that effects superior hydration, the CoralActives brand of acne treatment and skin cleansing products, and Derma Brilliance, a sonic exfoliation skin care system which helps reduce visible signs of aging, and Good Planet Super Solution, a multi-use cleaning agent.ICTV Brands, Inc. was founded in 1998 and headquartered in Wayne, Pennsylvania.
