Our Team

With more than 25 years’ experience in retail brand marketing and retail operations, JBC & Associates LLC has the in-depth retail knowledge and valued industry relationships to help increase your brand awareness and grow your top line sales nationwide.

James O'Neill

Jim O’Neill is currently the CEO of JBC & Associates LLC. He is responsible for developing the company’s strategic direction and delivering on the company’s mission of providing exceptional retail sales and operations services to their clients. Mr. O’Neill is a proven leader in the Retail Sales Management arena, with extensive sales, marketing, leasing and operational expertise. His 25 years of experience covers traditional year round mall retail sales operations with the nation’s leading health supplement chain GNC and most recently, the US and Canadian seasonal kiosk business for Hickory Farms, Inc. While there, he drove the strategic plan to revamp the program from a fixed cost model to a variable cost system resulting in stronger market competitiveness and increased profits.

Joe Purifico
President, General Counsel

Joe Purifico is currently the President and General Counsel of JBC. He is responsible for new business development, leasing, legal and debt/equity fund raising for JBC’s clients. Joe is a seasoned professional and entrepreneur with a solid background in business law, accounting, real estate, and financing. His career started with a big six accounting firm, continued as General Counsel for a publicly traded transportation leasing company. Joe developed an entrepreneurial legal and financial private practice and became CEO and General Counsel for Halloween Adventure and Smart Toys, and is a pioneer in the temporary leasing industry.

Mike Flowers
Chief Financial Officer

Mike Flowers, CFO of JBC & Associates has over 20 years experience in accounting, finance and operations. His professional and executive roles have been served across an array of manufacturing and retail organizations. Previously held executive roles as CFO, Corporate Controller and Vice President of Operations have positioned him to be an extremely well-rounded decision maker. Mr. Flowers encourages fiscal responsibility combined with the common-sense reality of what it takes to run a successful organization. From both a retail and operational perspective, he has lead highly successful product development teams and managed product release schedules during his tenure as Vice President of Operations at XanEdu Publishing. From a finance perspective, Mr. Flowers has provided leadership for companies such as Borders, Johnson Controls and several private-equity owned organizations.

Melissa A. Tatalovich
Vice President, Retail Merchandising

A Senior Retail Executive with a 20 year proven record of accomplishments of profitability. As a Senior Buyer for Princess Cruises, Melissa became well versed in growing both large national and international brands as well as smaller niche products. Her strengths include strategic program development, vendor negotiation and conceptual thinking; skills developed during her years as a Buyer for Nordstrom. A demonstrated leader and team player with the vision to initiate change, problem solve and implement new processes; a unique ability to bring people together for the achievement of common goals and to successfully exercise creativity in both merchandising and product development.

Neal Konzen
Vice President, Store Planning

Neal Konzen, Vice President Store Planning, has over a 30 year track record in Retail Store Operations and Management in both year round and seasonal stores. For the past 20 years he was involved in the retail operations of the seasonal kiosk program at Hickory Farms as Director, Retail Operations. Areas of expertise include product allocation, labor control & efficiency, budgeting & planning, store fixture design & asset management and time line management for 500 plus stores. Mr. Konzen is a successful leader as well as a team player with all levels of store supervision. He has a deep appreciation for having a well thought out detailed plan communicated to the stores and supervision in a timely manner so the stores can maximize
sales and profitability.

Mu Lin

Vice President, China Marketing & Operations

Mu Lin, VP of China Marketing and Operations, received his Ph.D. in communication from Temple University in Philadelphia. Mu also has a master’s degree from the School of Journalism at Renmin University of China. Mu has held full-time teaching positions at University of North Florida and Georgian Court University. With his teaching, research and industry expertise, Mu has worked with various clients from China to enter the U.S. market, helping clients with offline retail, online marketing, social media operation, branding, advertising, media PR and crowdfunding.

Lary Edgell

Vice President, Retail Operations

Lary Edgell, VP of Retail Operations, has over 30 years’ experience in retail store operations and sales management. Throughout his career at well-established retail companies such as Hickory Farms, Lowes, Office Max, MC Sports and Best Buy, Mr. Edgell excelled in development and execution in areas such as staffing, training, labor & payroll management, and loss prevention. Depth and breadth of experience includes expertise in multi-site management, business planning, business consolidation, P&L / asset management, merchandising, branding and imaging with a strong customer focus. Catalyst in implementing positive change, utilizing outside-the-box thinking to resolve critical organizational issues, and building cross-functional teams that exceed customer and corporate expectations.

Cynthia Warden

Media Relations

Cynthia Warden and Warden Entertainment Media brings more than 18 years experience creating and implementing both products and communications programs for premiere organizations worldwide. Warden’s tactical approach has led to increased sales and action in a variety of industries including entertainment, beauty, health and wellness, fashion, art, fitness, security, technology, non profits, sports, travel, furniture, interior design and many more. Warden Entertainment Media has established close relationships with editors, producers and celebrities, leading to quality media placements and credible documented response. Just a few successes include major stories with Entertainment Tonight/Insider, Extra! Access Hollywood, The View, Today Show, CBS News, Fox, Los Angeles Times, Chicago Tribune, Boston Herald, WWD, USA Today, People,Hufington Post, E! Entertainment, Hollywood Reporter, ELLE, CNN, Headline News, Issues with Jane Velez- Mitchell, In Touch Magazine, US Weekly, OK Magazine, Associated Press, BBC and more.