Our Team

With more than 25 years’ experience in retail brand marketing and retail operations, JBC & Associates LLC has the in-depth retail knowledge and valued industry relationships to help increase your brand awareness and grow your top line sales nationwide.

James O'Neill
CEO

Jim O’Neill is currently the CEO of JBC & Associates LLC. He is responsible for developing the company’s strategic direction and delivering on the company’s mission of providing exceptional retail sales and operations services to their clients. Mr. O’Neill is a proven leader in the Retail Sales Management arena, with extensive sales, marketing, leasing and operational expertise. His 25 years of experience covers traditional year round mall retail sales operations with the nation’s leading health supplement chain GNC and most recently, the US and Canadian seasonal kiosk business for Hickory Farms, Inc. While there, he drove the strategic plan to revamp the program from a fixed cost model to a variable cost system resulting in stronger market competitiveness and increased profits.

Joe Purifico
President, General Counsel

Joe Purifico is currently the President and General Counsel of JBC. He is responsible for new business development, leasing, legal and debt/equity fund raising for JBC’s clients. Joe is a seasoned professional and entrepreneur with a solid background in business law, accounting, real estate, and financing. His career started with a big six accounting firm, continued as General Counsel for a publicly traded transportation leasing company. Joe developed an entrepreneurial legal and financial private practice and became CEO and General Counsel for Halloween Adventure and Smart Toys, and is a pioneer in the temporary leasing industry.

Mike Flowers
Chief Financial Officer

Mike Flowers, CFO of JBC & Associates has over 20 years experience in accounting, finance and operations. His professional and executive roles have been served across an array of manufacturing and retail organizations. Previously held executive roles as CFO, Corporate Controller and Vice President of Operations have positioned him to be an extremely well-rounded decision maker. Mr. Flowers encourages fiscal responsibility combined with the common-sense reality of what it takes to run a successful organization. From both a retail and operational perspective, he has lead highly successful product development teams and managed product release schedules during his tenure as Vice President of Operations at XanEdu Publishing. From a finance perspective, Mr. Flowers has provided leadership for companies such as Borders, Johnson Controls and several private-equity owned organizations.

Neal Konzen
Vice President, Store Planning

Neal Konzen, Vice President Store Planning, has over a 30 year track record in Retail Store Operations and Management in both year round and seasonal stores. For the past 20 years he was involved in the retail operations of the seasonal kiosk program at Hickory Farms as Director, Retail Operations. Areas of expertise include product allocation, labor control & efficiency, budgeting & planning, store fixture design & asset management and time line management for 500 plus stores. Mr. Konzen is a successful leader as well as a team player with all levels of store supervision. He has a deep appreciation for having a well thought out detailed plan communicated to the stores and supervision in a timely manner so the stores can maximize sales and profitability.

Mu Lin
Vice President, China Marketing & Operations

Mu Lin, VP of China Marketing and Operations, received his Ph.D. in communication from Temple University in Philadelphia. Mu also has a master’s degree from the School of Journalism at Renmin University of China. Mu has held full-time teaching positions at University of North Florida and Georgian Court University. With his teaching, research and industry expertise, Mu has worked with various clients from China to enter the U.S. market, helping clients with offline retail, online marketing, social media operation, branding, advertising, media PR and crowdfunding.

Lary Edgell
Vice President, Retail Operations

Lary Edgell, VP of Retail Operations, has over 30 years’ experience in retail store operations and sales management. Throughout his career at well-established retail companies such as Hickory Farms, Lowes, Office Max, MC Sports and Best Buy, Mr. Edgell excelled in development and execution in areas such as staffing, training, labor & payroll management, and loss prevention. Depth and breadth of experience includes expertise in multi-site management, business planning, business consolidation, P&L / asset management, merchandising, branding and imaging with a strong customer focus. Catalyst in implementing positive change, utilizing outside-the-box thinking to resolve critical organizational issues, and building cross-functional teams that exceed customer and corporate expectations.

Jackie Kirkwood
Vice President, Sales (West)

Jackie Kirkwood is a passionate retailer with over 20 years of relevant experience. She has led various retail companies through start up, survival, turn around and growth modes. Among her significant previous positions, Ms. Kirkwood has served as Director of Sales, Director of Operations, Merchandise & Marketing Manager and Recruitment & Training Manager for respected companies such as Hickory Farms and Princess Cruises, as well as launching her own international jewelry and consulting businesses. Her strategic thinking and strong leadership skills have led her to top sales results within every company she has worked.

Al Sharin
Vice President, Sales (East)

Al Sharin is a forward-thinking retail operations executive with 30+ years executing operating and development strategies that drive revenue growth, turnaround underperforming segments, develop new business operations, and increase customer and employee engagement.  Al has a solid record of improving customer experience, corporate culture, overall efficiency, and brand awareness in highly competitive markets across the country.  Al’s career includes working in different retail formats including kiosk, pop up, specialty stores, big box, and airport store locations for retailers including General Nutrition Corporation, Wireless Advocates, Utrecht Art Supplies, Hickory Farms, and Fast Fix Watch & Jewelry Repair.