Sure Fit, in partnership with JBC & Associates, Launches Outlet Pop-Ups





TOLEDO, OH December 12, 2018- Sure Fit Inc., the nations most trusted provider of easily installed furniture covers, slipcovers and decorative accessories, has launched Outlet Pop-Ups in coordination with the premier direct-to-consumer Mall Kiosk/Pop Up Retail Marketing company, JBC & Associates.

The initial Sure Fit pop-ups launched in five northeast markets Black Friday week as Outlet storefronts: Tangier Outlets in Lancaster, Philadelphia Premium Outlets Pottstown; The Outlets at Sands Bethlehem; The Crossings Premium Outlets      Tannersville, PA; and Jersey Shore Premium Outlets in Tinton Falls, NJ. JBC’s team locked down leasing, provided guidance on store layouts and design, secured staffing, POS and payroll and will continue to consult for operations and support through this test.

“We are excited to be working with a brand that has been a part of the retail marketplace for over 100 years providing fit, style, and innovation,” said Jim O’Neill, CEO of JBC. “While this initial Sure Fit pop-up strategy is seasonal in nature, a successful program could seed a year-round initiative. The Pop-Ups have been operational now for nearly 3 weeks. Initial sales are doing well.” Sure Fit Pop-Ups will operate through the end of January 2019.

Sure Fit Outlet pop-ups feature a full range of stylish and affordable slipcovers made to extend the life of existing furniture and create a fresh redecorated look to any room. In addition, a variety of home goods accessories are available; coordinating decorative pillows, rugs, lamps, furniture, pet solutions, bathroom accessories, and outdoor covers. Jim remarked that “These outlet stores are a must destination for the DIY home decorators on a budget.”

JBC & Associates’ programs offer expertise, customer convenience, increased sales, and profits – a benefit for any retail company or manufacturer aiming to expand their retail presence and are looking for turnkey support. Offering daily on-site management, lease and permit acquisition, sales, and expense forecasting, POS and credit card systems, staffing and training, kiosk or pop-up design and creation, JBC enables companies to launch quickly expanding their consumer reach.

As with Sure Fit, programs and support are customized; brands have the flexibility to launch year-round or seasonal, launch new products or services or drive sales with existing product lines, holiday and major events, consumer concept testing or marketing research.

 

ABOUT SURE FIT: Sure Fit Inc. manufactures expertly crafted ready-made furniture covers, slipcovers, and decorative accessories, mattress pads, bath accessories; and outdoor furniture covers and accessories. It currently sells its products through its online catalog, an online store and ecommerce partners. The company was founded in 1914 and is based in Alburtis, Pennsylvania. Sure Fit Inc. operates as a subsidiary of Focus Products Group International, LLC. Focus Products Group International supplies consumer and professional houseware, small-ware, bath products, furniture slip covers, and electric products to retail and hospitality sectors in North America. The company was founded in 2001 and is based in Lincolnshire, Illinois.

ABOUT JBC & ASSOCIATES: JBC & Associates is a Retail Marketing Company specializing in direct to consumer mall Kiosk/RMU/Pop-Up store services. JBC’s mission is to enable our partners to efficiently grow their sales, profits and brand recognition in the direct to consumer mall Kiosk/Cart/Pop-Up store environment. JBC & Associates is the only company in the U.S. that can take an entrepreneur from the idea to the legal and financing, and then to the business operations stage in North America’s premier malls and shopping centers. 

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For more information: www.jbcassociates.net    www.surefit.com