Sure Fit, in partnership with JBC & Associates, to Launch Outlet Pop-Ups by Black Friday

TOLEDO, OH November 12, 2018- Sure Fit Inc., the nations most trusted provider of easily installed furniture covers, slipcovers and decorative accessories, has announced a new partnership with the premier direct-to-consumer Mall Kiosk/Pop Up Retail Marketing company, JBC & Associates.

The initial Sure Fit pop-ups will launch in five northeast markets by Black Friday as Outlet storefronts. Over the next two weeks, JBC’s team will lock down leasing provide guidance on store layouts and design, secure staffing, POS and payroll.

“We are excited to be working with a brand that has been a part of the retail marketplace for over 100 years providing fit, style and innovation,” said Jim O’Neill, CEO of JBC. “We have a lot to do in a short period of time, but should meet our launch timeframe. While this initial Sure Fit pop-up strategy is seasonal in nature, a successful program could seed a year-round initiative.”

Sure Fit Outlet pop-ups will feature a full range of stylish and affordable slipcovers made to extend the life of existing furniture and create a fresh redecorated look to any room. In addition, a variety of home goods accessories will be available; coordinating decorative pillows, rugs, lamps, furniture, pet solutions, bathroom accessories and outdoor covers. Jim remarked that, “These outlet stores are a must destination for the DIY home decorators on a budget.”

JBC & Associates’ programs offer expertise, customer convenience, increased sales and profits – a benefit for any retail company or manufacturer aiming to expand their retail presence and are looking for turn key support. Offering daily on-site management, lease and permit acquisition, sales and expense forecasting, POS and credit card systems, staffing and training, kiosk or pop-up design and creation, JBC enables companies to launch quickly expanding their consumer reach.

As with Sure Fit, programs and support are customized; brands have the flexibility to launch year-round or seasonal, launch new products or services or drive sales with existing product lines, holiday and major events, consumer concept testing or marketing research.

Look for Sure Fit’s market launch before Friday, November 23, 2018 at the following center locations:

Tangier Outlets                                   Lancaster, PA

Philadelphia Premium Outlets        Pottstown, PA

The Outlets at Sands                          Bethlehem, PA

The Crossings Premium Outlets      Tannersville, PA

Jersey Shore Premium Outlets        Tinton Falls, NJ


ABOUT SURE FIT: Sure Fit Inc. manufactures expertly crafted ready-made furniture covers, slipcovers, and decorative accessories, mattress pads, bath accessories; and outdoor furniture covers and accessories. It currently sells its products through its online catalog, an online store and ecommerce partners. The company was founded in 1914 and is based in Alburtis, Pennsylvania. Sure Fit Inc. operates as a subsidiary of Focus Products Group International, LLC. Focus Products Group International supplies consumer and professional houseware, small-ware, bath products, furniture slip covers, and electric products to retail and hospitality sectors in North America. The company was founded in 2001 and is based in Lincolnshire, Illinois.

ABOUT JBC & ASSOCIATES: JBC & Associates is a Retail Marketing Company specializing in direct to consumer mall Kiosk/RMU/Pop-Up store services. JBC’s mission is to enable our partners to efficiently grow their sales, profits and brand recognition in the direct to consumer mall Kiosk/Cart/Pop-Up store environment. JBC & Associates is the only company in the U.S. that can take an entrepreneur from the idea to the legal and financing, and then to the business operations stage in North America’s premier malls and shopping centers. 

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