Sure Fit, JBC & Associates to Launch Outlet Pop-Ups

As stated on Ancillary Retail.

TOLEDO, OHIO — Sure Fit Inc., a provider of furniture covers, slipcovers and decorative accessories, has partnered with direct-to-consumer mall kiosk/pop-up retail marketing company JBC & Associates to launch a series of outlet mall pop-ups.

Sure Fit pop-ups will launch in five northeast markets by Black Friday as outlet storefronts. Over the next two weeks, JBC’s team will lock down leasing, provide guidance on store layouts and design, secure staffing, point of sale and payroll.

Sure Fit outlet pop-ups will feature slipcovers made to extend the life of existing furniture and create a new look. In addition, a variety of home goods accessories will be available, coordinating decorative pillows, rugs, lamps, furniture, pet solutions, bathroom accessories and outdoor covers.

The pop-ups will debut by Nov. 23 at Tanger Outlets in Lancaster, Pa., Philadelphia Premium Outlets in Pottstown, Pa., The Outlets at Sands in Bethlehem, Pa., The Crossings Premium Outlets in Tannersville, Pa., and at Jersey Shore Premium Outlets in Tinton Falls, N.J.